THE HUNT IS ON FOR MALAYSIA’S
CULINARY ENTREPRENEUR
REALITY SHOW ‘JUARA RESEPI SRI KULAI’
TO KICK OFF ON APA KATA WANITA TV1 IN JANUARY 2012

The hunt is on for Malaysia’s budding culinary entrepreneurs to get their original recipes out from the kitchen table to the shelves of leading supermarkets.

Following the phenomenal popularity of reality shows based on cooking and food, AYS Sdn Bhd, the manufacturers of the popular ready-to-eat meals, Sri Kulai has partnered with Apa Kata Wanita TV1, RTM to kick off a must-watch reality show “Juara Resepi Sri Kulai’ which will kick off with weekly auditions at Tesco outlets in Klang Valley for 12 weeks starting from 3 December.

Juara Resepi Sri Kulai will give anyone with a great recipe or food product the chance to compete to win the ultimate prize of having their dish on a major supermarket's shelf. The auditions will aim to identify 12 of Malaysia’s most ambitious cooks to be featured on Apa Kata Wanita TV1 where they will get a chance to demonstrate their recipes and learn from experts along the way who will mentor them through a journey in which they learn what it takes to turn a home spun ‘recipe’ into a commercially viable product.

These ambitious home cooks will step forward with their very best undiscovered recipes and compete against each other for a rare and unique opportunity of a lucrative contract that gets their recipe produced, packaged and sold on the shelves at the country’s largest supermarket chain, Tesco, among others under the brand name Sri Kulai. The winner will also get incentive in value of RM8,888 off the licensing fee and 5% of sales of the winning recipe sold in all channels in Malaysia for a year, paid quarterly.

12 passionate foodies will get the unprecedented opportunity, four chosen ones will embark on a journey of a lifetime, and only one will get to sell their dream and break into the shelves of supermarkets around the country.

This programme is a collaborative effort of Sri Kulai, Apa Kata Wanita TV1 and Tesco, as the venue sponsor.

Sri Kulai is a homegrown multi award-winning Malaysian Halal frozen Ready to Eat Meals brand pioneered by AYS Sdn Bhd. The brand is made up of more than 130 range of meals from snacks, complete meals to favourite recipes and is available in most chain stores in Malaysia. It is currently also supplied to airline caterer, hospitals, food service providers, and café chains in Malaysia.

This hunt marks Sri Kulai’s second recipe search from everyday Malaysians with the first held in 2010 where three best recipes are now available on the shelves of leading supermarkets.